Proposal for Nessel • Mar 2026
A website that
holds space
the way you do.
Nessel transforms overlooked rooms into sanctuaries for mothers returning to work. This proposal outlines how a Webflow redesign can finally make your digital presence feel as considered as your products.
Proposal for Nessel • Mar 2026
A website that
holds space
the way you do.
Nessel transforms overlooked rooms into sanctuaries for mothers returning to work. This proposal outlines how a Webflow redesign can finally make your digital presence feel as considered as your products.
Everything you need.
Nothing you don't.
One fixed price. One dedicated designer. Five weeks from kickoff to a live Webflow site.
$3,500
FIXED INVESTMENT
5 Weeks
DELIVERY TIME
Webflow
PLATFORM
1 Designer
FULLY DEDICATED
Everything you need.
Nothing you don't.
One fixed price. One dedicated designer. Five weeks from kickoff to a live Webflow site.
$3,500
FIXED INVESTMENT
5 Weeks
DELIVERY TIME
Webflow
PLATFORM
1 Designer
FULLY DEDICATED
THE VISION
A site designed to convert, not just inform.
The redesign isn't about aesthetics for aesthetic's sake. Every design decision will be tied to a moment in the buyer journey.
01.
Lead with the human story
K's experience (and the experiences of the mothers Nessel serves) should be front and center. We'll build an emotionally resonant above-the-fold experience that creates immediate recognition and trust.
02.
Speak to the B2B buyer
HR teams, DEI leads, and facilities managers need ROI language, PUMP Act compliance framing, and proof from companies like Southwire. We'll design pages that give them everything to build the internal case.
03.
Products as a cohesive ecosystem
Stations, pods, portable sinks, and consulting services will be presented as one complete lactation space solution. Clear pathways for every space and budget.
THE VISION
A site designed to convert, not just inform.
The redesign isn't about aesthetics for aesthetic's sake. Every design decision will be tied to a moment in the buyer journey.
01.
Lead with the human story
K's experience (and the experiences of the mothers Nessel serves) should be front and center. We'll build an emotionally resonant above-the-fold experience that creates immediate recognition and trust.
02.
Speak to the B2B buyer
HR teams, DEI leads, and facilities managers need ROI language, PUMP Act compliance framing, and proof from companies like Southwire. We'll design pages that give them everything to build the internal case.
03.
Products as a cohesive ecosystem
Stations, pods, portable sinks, and consulting services will be presented as one complete lactation space solution. Clear pathways for every space and budget.
DELIVERABLES
Everything you'll receive
One flat fee covers strategy through launch. No billable hours, no surprise invoices.
01.
Webflow Site
Pixel-perfect development in Webflow with CMS, animations, and all pages live.
02.
Mobile-Responsive Across All Devices
Tested across iOS, Android, tablet, and all major browsers.
0.3
Webflow Ownership & Editor Videos
Recordings of how to edit and update the site on your own
04.
SEO & Conversion Foundations
Maintence of meta titles, descriptions, OG tags, structured headings, and alt text across all pages.
DELIVERABLES
Everything you'll receive
One flat fee covers strategy through launch. No billable hours, no surprise invoices.
01.
Webflow Site
Pixel-perfect development in Webflow with CMS, animations, and all pages live.
02.
Mobile-Responsive Across All Devices
Tested across iOS, Android, tablet, and all major browsers.
0.3
Webflow Ownership & Editor Videos
Recordings of how to edit and update the site on your own
04.
SEO & Conversion Foundations
Maintence of meta titles, descriptions, OG tags, structured headings, and alt text across all pages.
INVESTMENT
Simple, fixed pricing.
No hourly rates. No retainers. One investment, one deliverable: a Webflow site that represents Nessel the way it deserves to be represented.
FIXED FEE, FULL PROJECT
$3,500
Webflow redesign
Mobile QA & cross-browser testing
SEO maintenance
Webflow editor videos
Payment terms
50% to begin ($1,750), 50% upon final delivery ($1,750). Webflow hosting fees are separate and billed directly to Nessel (starting at ~$23/month on Webflow's CMS plan).
INVESTMENT
Simple, fixed pricing.
No hourly rates. No retainers. One investment, one deliverable: a Webflow site that represents Nessel the way it deserves to be represented.
FIXED FEE, FULL PROJECT
$3,500
Webflow redesign
Mobile QA & cross-browser testing
SEO maintenance
Webflow editor videos
Payment terms
50% to begin ($1,750), 50% upon final delivery ($1,750). Webflow hosting fees are separate and billed directly to Nessel (starting at ~$23/month on Webflow's CMS plan).
WHY WORK WITH ME
10 years of design excellence
10 years
of specializing in AI design for SaaS & B2B startups.
50+ startups
Pre-seed through Series C to Enterprise. I know how to move quickly, make decisions with incomplete information, and ship work that holds up.
Bringing knowledge & experience from some of the world's largest companies
WHY WORK WITH ME
10 years of design excellence
10 years
of specializing in AI design for SaaS & B2B startups.
50+ startups
Pre-seed through Series C to Enterprise. I know how to move quickly, make decisions with incomplete information, and ship work that holds up.
Bringing knowledge & experience from some of the world's largest companies
Ready to get a site you're excited to share?
Let's get started!
Ready to get a site you're excited to share?
Let's get started!