Proposal for BIMS • June 2026
A brand built to
lead medicine
This proposal outlines how a founding-grade visual identity and digital presence can establish institutional credibility from day one.
Everything you need.
Nothing you don't.
One fixed price. One dedicated designer. Five weeks from kickoff to a live Webflow site.
~5 Weeks
DELIVERY TIME
Framer
PLATFORM
1 Designer
FULLY DEDICATED
THE VISION
Design that earns trust before the accreditation does.
01.
Lead with institutional gravitas
The brand identity will carry the weight of a medical institution; refined, legible, enduring.
02.
Speak to three audiences at once
Prospective students need aspiration. NHS and university partners need credibility. International stakeholders (especially India-market) need proof of quality ambition. The brand does all three without compromising any of them.
03.
Anchor the North West narrative
Manchester-Liverpool corridor. NHS infrastructure. Widening participation. Community health. The visual language should reflect the region's ambition, not mimic London medical school aesthetics.
DELIVERABLE 01 - BRAND IDENTITY
The visual language of a future institution.
A founding identity system built to last; across a GMC submission, a University of Liverpool boardroom, an investor deck, and eventually a building.
01.
Founding Logo & Visual Identity
A mark built for longevity. Not the logo of a startup, but the crest of an institution. Delivered with all usage variants.
- Primary logo mark + wordmark - Colour palette (primary + secondary) - Typography system (display, body, UI) - All source files (Figma + SVG + PNG exports)
02.
Brand & Document Templates
The materials BIMS needs to show up consistently in NHS discussions, university briefings, and investor decks, before in-house capability is built.
- Letterhead & document template - Branded Google Slides / PowerPoint master template - Email signature template
03.
Process & Collaboration
You're getting an embedded design partner who thinks strategically about how design serves your institutional goals.
- Async Slack collaboration throughout - Ad hoc meetings when needed - Design on demand
BRAND IDENTITY INVESTMENT
A brand identity you'll be excited to share.
No hourly rates. No scope creep conversations. One engagement price that covers everything in brand discovery.
$5,800
Founding logo & identity system
Colour palette + typography system
Slide deck & document templates
Brand usage guidelines
4-week delivery timeline
DELIVERABLE 02 - WEBSITE DESIGN & DEVELOPMENT
Digital presence with institutional weight.
Wherever BIMS is in its development, there's a website package that meets you there. Choose the presence you need today and know you can scale up as the institution grows.
Signal
The single-page presence
$3,700
3 weeks delivery
Single page design
Mobile-responsive, fully QA'd
SEO foundations (meta, OG, headings)
Editor walkthrough videos
2 rounds of revisions
Presence
The institution launches
$5,500
2 week delivery
Up to 5 pages
Mobile-responsive + cross-browser QA
SEO setup across all pages
Editor walkthrough videos
4 rounds of revisions
Authority
Built to be a university
$9,800
2 week delivery
Up to 12 pages
Mobile-responsive + cross-browser QA
SEO setup across all pages
Editor walkthrough videos
6 rounds of revisions
Analytics + cookies setup
Campus
The complete digital estate
$16,500
2 week delivery
Unlimited pages within agreed upon scope
Mobile-responsive + cross-browser QA
SEO setup across all pages
Editor walkthrough videos
10 rounds of revisions
Analytics + cookies setup
Custom integrations
WHY WORK WITH ME
10 years of design excellence
10 years
of specializing in AI design for SaaS & B2B startups.
50+ startups
Pre-seed through Series C to Enterprise. I know how to move quickly, make decisions with incomplete information, and ship work that holds up.
Bringing knowledge & experience from some of the world's largest companies
Ready to get branding you're excited to share?
Let's get started!